Illustrates the difference between traditional influence tactics (shouting across the street) and Tactical Empathy (crossing the street and understanding the client's perspective) in real estate, highlighting the effectiveness of the latter in building trust.

graph LR
    A[Traditional Influence: Shouting across the street] --> B(Convincing/Arguing);
    B --> C{Client crosses if convinced};
    D[Tactical Empathy: Crossing the street, understanding the client's view] --> E(Pointing out missed things, navigating together);
    E --> F{Client feels understood and navigates to their goal};
    C -.-> G[Ineffective, builds no trust];
    F --> H[Effective, builds trust and oxytocin];
    style A fill:#f9f,stroke:#333,stroke-width:2px
    style D fill:#ccf,stroke:#333,stroke-width:2px

A mindmap showing how the Seven Essential Truths of Human Behavior all connect to and are addressed by Tactical Empathy, which is the core tool for understanding and relating to clients.

mindmap
  root((Tactical Empathy))
    1. Predict Future Behavior
      a. Past Behavior
    2. No Fully Open Mind
      a. Pre-existing Opinions
    3. Humans are Negative
      a. Amygdala's Role
    4. Fear of Loss
      a. Prospect Theory
    5. Compromise is Downward
      a. Unhappy Clients
    6. Autonomy
      a. 'Liberty or Death'
    7. Vision Drives
      a. Unspoken Desires