Foreword
Elaine Stucy's foreword introduces Steve Shull and Chris Voss as transformative figures in the real estate world. She recounts her initial interaction with Steve, highlighting his radical coaching approach that significantly improved her sales results and shifted her career trajectory. She emphasizes Steve's dedication to helping real estate brokers achieve excellence, his early focus on discipline and goal-setting, and the later addition of Chris's insights into human behavior. Stucy addresses common struggles of real estate agents, such as stress, fear, and work-life balance issues. She concludes by presenting the book as a "magic pill" that offers a path to a more joyful and successful real estate career, encouraging readers to embrace new approaches.
Key Stories & Examples
Elaine's Initial Coaching with Steve Shull
Elaine Stucy describes her first interaction with Steve Shull, a business coach, when she desperately needed improvement in her sales results. His initial coaching was unconventional and transformative, leading her to believe in the potential of a real estate career.
Radical coaching can dramatically alter one's career path and instill belief in previously unseen possibilities.
Building a Boutique Brokerage
Elaine recounts how Steve's coaching focused on discipline, focus, and goals, enabling her to create $1 million a year in revenue. She built a boutique brokerage and later sold it to a major firm.
Consistent coaching, discipline, focus, and goal-setting are crucial for building a successful real estate business.
Chris's Impact on Coaching
Elaine highlights the impact of Chris's insights into human behavior, which took their existing strategies to a new level, making her business more successful and sustainable.
Integrating insights into human behavior can significantly enhance business strategies and overall success.