How Your Habits Shape Your Identity (and Vice Versa)
This chapter explains how habits are deeply intertwined with identity. It argues that focusing on identity-based habits (becoming a certain type of person) is more effective than outcome-based habits (achieving a specific goal). The chapter outlines a two-step process for identity change: deciding the type of person you want to be and proving it to yourself with small wins. Ultimately, habits matter because they shape your beliefs about yourself and help you become the person you wish to be.
Key Stories & Examples
The Two People Resisting a Cigarette
Two people are offered a cigarette. One says, 'No thanks, I'm trying to quit,' while the other says, 'No thanks, I'm not a smoker.'
The first person still identifies as a smoker, hindering their progress. The second person has shifted their identity, making it easier to reject the cigarette.
Brian Clark's Nail-Biting Habit
Brian Clark, an entrepreneur, successfully stopped biting his nails after getting manicures and taking pride in his nails appearance.
Taking pride in his nails caused Brian to see himself differently and changed his habits. Taking pride in the habit leads to changing the behavior permanently.